Project

The intention of the Project with the countries involved (BG, EST, GER, GR, HUN, PT, ROM, TR, UK) is to promote students’ awareness of a healthier lifestyle regarding eating habits and sports activities. They also learn how to develop and market an economic product.

Nowadays (young) people all across Europe eat a lot of fast food and lead sedentary lives due to overuse of technological devices, thus becoming unfit, more obese, and with an increasing tendency to become ill. It’s a main objective of the project to foster nourishment information and healthy tasty dishes for young people in every partner school so that each can benefit from the experience during the project and afterwards and school canteens can change their menus according to the project results. Starting from the students favorite dishes the students, after analysing the nutrition facts, develop healthy tasty alternatives based on their shared national favorites. Those new creations they photograph, describe and present in an infobook from teenagers for teenagers and on the internet.kokandus
In combination with the meals the students develop an international fitness-circle based on the favorite sports/fitness exercises of the participating countries and students. The newly created exercises and their presentation in photos and descriptions created by their age group (book) and on the web shall get students interested in starting exercising. Web presentation is crucial, for the computer is the students favorite free time activity. Here they shall be picked up and be coaxed into sportivity.
Having created a so far singular product (infobook from students for students) our participants shall get the opportunity for reality marketing by creating marketing strategies selling the book for real (design, fair).

Reviews show that many children all across Europe become obese due to their eating habits and lifestyle (fast food and lack of exercise). Healthy food and exercise however can be seen as key basics for a good and balanced life. Matching these findings it is obvious that there is a basic necessity to advance the understanding of the students for healthy nourishment and daily exercise, especially at school where the roots for the future life are applied and developed.

Obesity is one of the greatest public health challenges of the 21st century. Its prevalence has tripled in many countries of the WHO European Region since the 1980s, and the numbers of those affected continue to rise at an alarming rate, particularly among children. In addition to causing various physical disabilities and psychological problems, excess weight drastically increases a person’s risk of developing a number of noncommunicable diseases (NCDs), including cardiovascular disease, cancer and diabetes. The risk of developing more than one of these diseases (co-morbidity) also increases with increasing body weight. Obesity is already responsible for 2–8% of health costs and 10–13% of deaths in different parts of the Region. (http://www.euro.who.int/en/what-we-do/health-topics/noncommunicable-diseases/obesity). The last three decades have seen the levels of overweight and obesity3 in the EU population rise dramatically, particularly among children, where the estimated prevalence of overweight was 30% in 2006.

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This is indicative of a worsening trend of poor diets and low physical activity levels across the EU population which can be expected to increase future levels of a number of chronic conditions, such as cardiovascular disease, hypertension, type 2 diabetes, stroke, certain cancers, musculo-skeletal disorders and even a range of mental health conditions. In the long term, this will result in a negative impact on life expectancy in the EU, and a reduced quality of life for many.

Tackling this important public health issue entails the integration of policies across the board;from food and consumer, to sport, education and transport. Obesity has higher prevalenceamong people in lower socio-economic groups indicating the need to pay particular attention to the social dimension of the issue. There are four fundamental aspects to the actions outlined
in this document.

These actions have to be conducted at all levels of decision-making, from local to Community levels. As regards Community action, they shall be proposed either through the implementation of all relevant Community policies and activities or shall complement national policies when deemed appropriate, as foreseen in Article 152 of the EC Treaty. Firstly, actions should aim to address the root causes of the health related risks. In this way, the actions set out in the strategy should contribute to reducing all risks associated with poordiet and limited physical activity including, but not limited to, that associated with excess weight.

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